Primark Test – Career & Interview Guide For Aspirants

So, you’re applying for one of the most well-known, low-cost retail chains ever!

Or you may have already locked down an interview but simply have no idea what to expect.

Don’t worry! Read this article to discover everything you need to know about the upcoming Primark Test.

This handy guide will highlight every section of the assessment, as well as provide helpful strategies, tips, and practice questions.

There has never been a better resource to help you effectively prepare for and then excel in the Primark hiring process.

What are we waiting for then? Let’s get into it!

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Primark Hiring Process

1. Application: Most applications are made online. When submitting your CV, make sure it is concise, truthful and well-written. Present yourself as the ideal applicant according to the job listing requirements.

2. Phone Interview: This will be a phone conversation with the recruiter.

3. Interview: There might be a panel interview. Answer any questions with the job listing requirements in mind. Questions likely to be asked:

  •  Do you have any experience working in a team?
  • Recall a time when your ad provided work to a good standard
  • Have you ever had bad experiences with customers, and how did you handle this customer?

Answer: you’re hard-working, diligent, and an on-time person who can work well in a team. Whatever your experience has been, talk it up and appear confident and capable in a shop or the companies’ environment.

4. Assessment Centre: There will be a day where you will be asked to participate in group activities (such as discussion and role-playing), take tests and be interviewed. Again, this is an opportunity to show yourself as the candidate that meets all the required traits and skills.

5. Exams: Hogan is an important test; also, there might be other exams depending on the position you apply for.

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Primark Company Tests

1. Hogan: A personality and aptitude test. To know more about this assessment read here.

2. Situational Judgement Test (SJT): You are given different scenarios and asked to select the best solution or answer for each one. This assessment tests your problem-solving and decision-making skills and shows Primark how you may act in different workplace situations.

3. Verbal Reasoning: Questions your language skills, vocabulary, grammar. Primark needs to see you can effectively communicate.

4. Logical: Examines your step-by-step reasoning and intellectual level.

5. Numerical reasoning: Assesses your quantitative thinking.

6. Excel: Microsoft Excel may be required in your position, and so this test assesses your knowledge and skill level in the program.

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Test Prep and Advice

Use sites like JobTestPrep that offer study guides and practice tests to prepare for Primark’s hiring process exam aspects.

Past test takers’ advice:

  1. What you have to do when answering the questions is to come across as clear and confident about everything asked. For example, click “strongly agree” instead of just “agree” when prompted. If you write ‘agree’ on a question, they may also mark this as an incorrect answer, so make sure all your answers are ‘strongly agree’ or ‘strongly disagree’.
  2. Also, apply early to the job listing and prepare as soon as possible, so you leave a strong impression on the recruiter that you are a prepared and organized person.
  3. For every opinion based question, consider the job listing content and how they described the person they are looking for. If you’re asked anything about how you spend your time or your interests, do not mention your pets or family but how committed you are to joining a profitable company and how you love learning new skills. These kinds of comments are what recruiters are looking for, and they add to the application.
  4. Know the company values, check the Primark website for their values and intentions as a business – this is very impressive to employers and will show everyone that you are tailored for the position.
  5. Tidy your social media accounts – This is especially important for those applying for more managerial and supervisory roles. Companies often run soft background checks on their prospective employees to see how you share yourself and promote yourself. As a potential company representative, they will want to ensure you won’t spread or share anything negative online. Tidy your Instagram and Facebook of any scandalous posts and make sure if a recruiter were viewing your profiles, they would see someone worth hiring.
  6. If you’re unsuccessful in your application, call or email the recruiter and ask for feedback. This is unlikely to get you hired, but it’s so helpful to know where you went wrong in the process so you can correct yourself in future applications. Also, you never know. The recruiter might remember you in future processes and recall your initiative and willingness to grow.

Primark is a well-known company and their jobs are likely to come with many benefits, but make sure through their application process that you prove yourself to be the complete package.

Understanding the Primark Assessment Test

The Primark assessment test is split into five main sections.

In order to progress further in the hiring process you must display excellence in almost all of them depending on the role you’re applying for.

1. The Hogan Personality Assessment

The Hogan is a common aptitude and personality test, designed to evaluate an individual’s personality traits and behaviors in work-related settings.

The assessment aims to provide insights into an individual’s strengths, weaknesses, and potential for success in various job roles.

The test is divided into five sections, taking about 15 to 30 minutes each. However, it is important to note that there is no time limit.

2. Situational Judgement Test

The SJT is a scenario-based assessment. The candidate receives different scenarios and will have to select the best solution or answer for each one.

This assessment tests your problem-solving and decision-making skills and shows Primark how you may act in different workplace situations.

Candidates will have to display adaptability, resilience, leadership, and problem-solving skills when answering what they are most likely or least likely to do in each scenario.

3. Logical/Verbal Reasoning Assessment

The logical reasoning test assesses a candidate’s intellectual ability by interpreting number sequences, patterns, and relationships between shapes.

This test also has a segment that requires verbal reasoning. You will be shown a series of passage-based questions and then have to record your answer.

This assessment is designed to analyze your cognitive ability when interpreting new information. Primark is looking for candidates who can make sound judgments quickly and effectively based on logical reasoning.

4. Numerical Reasoning Assessment

The numerical reasoning test hopes to assess a candidate’s ability to draw conclusions and answer simple math problems.

The test includes arithmetic, calculations, number sequences, graphs, and tables of data.

5. Excel Tests

Many roles require a thorough knowledge of Excel to be used on a daily basis. As such, some candidates will be asked to demonstrate the following:

  • Basic functions such as SUM, AVERAGE, MIN, and COUNT
  • Formatting cells
  • Basic chart creation
  • Complex functions such as IF and CONCENTRATE
  • Database setup
  • The use of PivotTables and PivotCharts.

If you are applying for a more senior managerial role you will likely have to take additional assessments such as the Excel test.

Preparing for the Test: Strategies and Tips

To give yourself the best shot at success, it is important to strategize and prepare thoroughly. Below I’ve listed some of the more helpful resources and study techniques to give you the upper hand:

1. Use sites like JobTestPrep

These online resources offer study guides, practice tests, score reports, answer explanations, and other efficient materials to prepare for Primark’s hiring process.

2. Carefully read all instructions

It is important to know exactly what you are answering. Therefore, I recommend reading each question two to three times so that you properly understand the section guidelines.

3. Try not to overthink

It is important not to get stuck on questions by overthinking them. Cognitive ability tests require fast and precise responses so it’s best not to overanalyze questions.

4. Try not to panic

Stay calm! Take a deep breath and move on. There is no shame in moving on to a new question if you’re stuck on another.

5.Time Mismanagement

It is important to think about how much time you can afford to spend on each question. Look at practice assessments online and get into the habit of moving on if unsure of the answer.

The Role of the Assessment Test in the Primark Hiring Process

The assessment test is arguably the most important part of the Primark hiring process.

Primark wants to make sure that potential employees are truly fit for the role! They want new hires to not only perform in their position but thrive.

These tests are perfectly designed to evaluate your all-around capabilities and ability to represent everything that Primark stands for.

Therefore, it is extremely rare for someone to get hired at Primark without having been successful throughout the assessment stage.

Example Primark Assessment Questions and Answers

To give you an even greater edge, below is an example assessment question for both the Hogan and Situational Judgment sections of the test.


At work, your team appears to lack a clear direction. Would you:

  1. Wait until management appoints a new team leader
  2. Make suggestions on what the team should do and what direction to take
  3. Move on with your work and assume the problem will eventually resolve itsel

The correct answer is: b).

You should approach the situation with the mindset of a leader. A leader is more likely to pick option b, showing they are confident to use their initiative.

Situational Judgment Test:


You work in a large global company with hundreds of clients. At the end of a very busy day in the office, you accidentally send an e-mail to a client with an attachment. This attachment includes confidential information relating to another client.

What is the best course of action?

  1. Find your manager. Even though it has been a long and busy day, it is their responsibility to deal with any breaches of this kind.
  2. Immediately send a follow-up email to the incorrect client, or, where possible, telephone them to explain the mistake. You should then ensure the information is sent to the correct client.
  3. Overlook the error. It is likely that the incorrect client will not even open the attachment. Instead, you simply forward it to the correct recipient.
  4. Leave the office as it is now very late. Deal with the problem first thing tomorrow.

The correct answer is: b).

You are speaking immediately with the person who has the information and ensuring the correct person receives the documents they need.

Post-Test: Next Steps in the Primark Hiring Process

Completed the assessment test? Great!

If your results fulfilled the Primark hiring criteria you will then be asked to join the recruiter for a telephone interview followed by an in-person interview.

This is to make sure that you accurately represent the results of your assessment and to weed out any potential risks to the company, such as with outward appearance, personality, or work ethic.

Additionally, before receiving a job offer, you may be asked to attend an assessment center to partake in further interviews, tests, or group exercises to better assess your employment capabilities.

Final Words

Woohoo! Now you know everything there is to know about your upcoming Primark Test.

But it’s important not to stop here! This guide is but a mere stepping stone in your employment journey so give yourself the greatest chance of being hired by preparing effectively.

I guarantee that if you do practice tests, study hard, and go over all the above tips and tricks – you’ll be working at Primark in no time!


How important is the assessment test in the Primark hiring process?

The assessment is extremely important in the Primark hiring process. The results of this test inform the recruiter of exactly the type of employee you will be.

Can I retake the Primark assessment test if I don’t do well the first time?

Yes, you can retake the Primark assessment if you don’t do well the first time. However, you must wait 180 days before re-applying for a similar role.